LIGHTING MARKET IN INDONESIA

LIGHTING MARKET - INDONESIA OVERVIEW

Market Players :

Until most recently, only 15 light manufacturers with 15 main brands existing and operational in Indonesia where the most popular local brandsare Panasonic, Shinyoku and Chiyoda. By brand image, the market leader is still Philips which is not local manufacturer.

Market Opportunities :

Regulation across the globe, including Indonesia, has tended to energy efficient light sources

Asia is expected to account for approximately 45% of the global by general lighting market by 2020, where Indonesia has the biggest consumer marketin southeast Asia

The market is on clear transition path from traditional lighting technologies to LED lights.

Indonesian Ministry of Industry’s 2011-2015 Development Plan top priority on LED Driver, Luminer, Housing and LED Chips.

Challenges :

-Regulation across the globe has tended to energy efficient light sources

-Asia is expected to account for approximately 45% of the global by general lighting market by 2020

-The market is on clear transition path from traditional lighting technologies to LED

-LED price has become cheaper

-Development of LED Technology entering 4th Generation

-Readiness of testing laboratories and R&D institution

Lighting Industry Roadmap :

2000-2005

•Development domestic market as base production for CFL

•Introducing SNI Standard for CFL

2006-2010

•Deepening industrial structure of CFL

•Introducing Green Lighting Technology

2011-2015

•Development local industry of LED

• Driver

• Luminer

•Housing

•LED Chips

2016-2025

• strengthening industrial structure of LED

Current condition :

-Market has shifted to more efficient light source such as CFL

-Existing industry of CFL going to meet a global need of more efficient light sources

-Existing industry and new investment has initiated to develop LED

-Competitive component industry of LED can be developed by existing industry

-Price of LED still expensive compare others

-Government encourage local manufactures to meet trend of global efficient light sources